Benefits of Crafted Syndicates
We make it more personal by getting to understand each owner's background, tastes and objectives. This helps us align owner groups towards a common goal.
Greater cohesion between owners makes decisions easier, and time together much more enjoyable. Syndicates that run smoothly are more likely to succeed.
Sharing success with people you like makes it even more fun. Kingmakers will keep you connected, elevating the social side of ownership.
Matching Like-Minds
Why New Crafted Syndicates
Trainers, breeders, racing clubs and studs often present horses at a per-share price, inviting anyone to buy in. Their goal is to fill syndicates quickly in order to disburse the financial investment they've carried. As a result, owners end up with random horses and co-owners who they have little in common with. It’s only luck if they even like each. This lack of cohesion quickly gets messy, causes conflicts and tension especially when the horse takes a wrong turn.
Winning is better together
People racehorses for different reasons and expect different outcomes. Genuine racing enthusiasts want to be involved in the selection and purchase decisions, follow a horse's growth and development, and attend the races to win and be recognised.
Other excited participants have a keen sporting attitude and like to celebrate together. While winning would be great, this group wants to participate with a smaller share, dress up for the races, expand their interests, and socialise. Kingmakers makes sure every syndicate has synergy.
New owner consultation
Kingmakers puts owners at the centre of the experience, by learning their likes and motivations. Then we surround you with like-minded types. We’ll find each person’s perfect place among owners they enjoy spending time with. Together we’re in for the win.
A Kingmakers Racing Manager will meet every potential new owner in person or over ZOOM to discuss their registration and most of all, their racing day plans and what sort of experience they want to be part of.
- Discuss past racing interests, personal backgrounds and association with the equine or racing industry.
- Discuss their budgets and investment levels.
- Most of all, understand the type owners they want to win with, and be in a syndicate with.
We’re taking a customer first approach with new and unique ways to bring like-minded owners together own a share in their new ace a horse. We’re making it more personal, more measured, more ambitious and more fun.
