With the new racing season under way, we decided to invest a good chunk of our marketing budget into the Auckland Thoroughbred Racing with a race day sponsorship deal across five big ones leading up to the Karaka Sales in late January. The days we are sponsoring races on are:

  • September 6th / Proisir Plate Day
  • October 18th / Soliloquy Day
  • November 4th / Melbourne Cup Day
  • January 11th / Slaver Day
  • January 31st / Fulton Family Day

View all Auckland's 2025/26 Race-days

If you’re visiting Ellerslie, you’ll spot some unmissable Kingmakers signs (one measuring 12 metres!) around the front and back parade ring. We’ll be sponsoring a race on each of the five days which includes naming rights.


Up to 5 owners will be invited on each of the days, for free, with full access to the Premier Gold Star Lounge on Level 5 - the perfect place for a break from the busy crowds later in the day. 

If you are interested in attending Ellerslie, keen to suit up or dress up, please let me know and we will get you involved in one of the five days that works best. First round of drinks is on Kingmakers.

If your business is interested in being a sponsor of the Auckland Thoroughbred Racing please call their Partnerships Manager, John O’Malley: 0275738960